The unprecedented change unleashed by the Internet was just training for what’s coming next. The entire paradigm for how people access, interact with and publish information is rapidly evolving to mean more than just reading words on a screen, phone or tablet.
A new wave of body-responsive, wearable devices promises to make information available not just at your fingertips, but also on your eyeballs, ears and wrist. It can be summoned by subtle gestures and voice commands, or simply offered up at the right moment based on your observed daily patterns.
The last 30 years reveals a progressive march toward personalized content and personal augmentation. In the late ‘80s and early ‘90s, consumers moved from tactile and analog media forms to computers and laptops. The 2010s ushered in a rapid shift to mobile, with many news sites now reporting 50% or more of their traffic coming from mobile devices.
With 22 percent of us carry Internet-connected smartphones in our pockets, a new wave of products and services led by pioneers like Google Glass, Galaxy Gear and Occulus Rift is unleashing information from the bounds of arms-length experiences and bringing it onto, and inevitably into, our bodies.
How do media companies and brands position themselves to remain relevant in the future? We’re here to help you answer that question for your company. Contact us so we can talk about how we can help.
Here’s a short list of just some of the technologies we’re tracking, researching and using on a daily basis:
- The Oculus Rift virtual reality headset (DK1 and DK2).
- The Unity3D gaming environment.
- Camera-equipped drones, such as the DJI line.
- High-definition waterproof action cameras.
- Various structural sensors that can create 3D “photos” of people and objects, such as the Structure.io and Microsoft Kinect 2.
- Gesture-based interfaces, including the LeapMotion and full body-responsive displays.
- 360-degree cameras, such as the Giroptic and Joey.