Resume & Accomplishments
Innovator and startup founder with strong track record for creating new revenue-producing products, experiences and companies based on self-publishing and self-expression. Specialize in digital publishing, user contributed content, social media, product management, and above all, creative disruption
Chair in Journalism Innovation, S.I. Newhouse School of Public Communications August 2012 to Present
- Teach innovation in digital and new media for this top-tier journalism school at Syracuse University.
Founder & CEO, BookBrewer (FeedBrewer, Inc.) June 2010 to Present
- Conceptualized and launched BookBrewer.com, an eBook creation and distribution service. Started the company (FeedBrewer, Inc.), recruited and managed development team, and managed marketing and customer service.
- Negotiated deals with Borders, Inc. and the AOL Huffington Post Media Group.
- Created the AuthorApps.com private-label iOS app division.
- Brought in 20 top-tier authors with combined revenues of $30,000/month, plus 6,000 other authors in various stages of publishing.
- Invested $30,000 in personal funds and 18 months in sweat equity.
Manager, Printcasting June 2008 to July 2010
- Secured an $837,000 Knight Foundation grant for Printcasting, a democratized magazine platform that was written up in The New York Times and deemed a “Technology to Watch” by MIT Technology Review.
- Spurred the creation of 3,000 new global magazine publishers in one year.
- Presented at 2010 O’Reilly Tools of Change with Rochester Institute of Technology.
- Negotiated for-profit spinoff of FeedBrewer, Inc. with the Knight Foundation, Bakersfield Californian and two co-founders as equity partners.
Sr. Manager Digital Products, The Bakersfield Californian Apr. 2004 to Jun. 2008
- Conceptualized, managed and launched 8 social networking and user-contributed content products on homegrown LAMP stack software.
- Recruited and managed developers and managed online marketing and customer support. Award-winning social networking software enabled the 70,000-circulation Californian to grow its audience by 100,000 people in a town of just 330,000.
- Generated $200,000 in sales through software licensing to other newspapers through negotiated contracts. Tools are still in use by The Arizona Republic and the Sacramento Bee.
- The Bakersfield Californian was declared one of 10 “Newspapers to Watch” by the Newspaper Association of America, and profiled in The Wall Street Journal, largely because of these efforts.
Principal Product Manager, America Online Aug. 1998 – Apr. 2004
- Managed multiple Web-based community products that were used by daily by 20M+ AOL members, including personal home page Hometown, Members.aol.com, Groups, Journals and You’ve Got Pictures.
- Defined product requirements in conjunction with software engineers and designers.
- Worked with business strategy managers to identify opportunities for monetization, and premium content partners like Warner Bros., C|Net and Better Homes & Gardens to ensure traffic and advertising revenue goals were met.
Multimedia Producer, Knight Ridder Tribune Interactive Nov. 1997 – July 1998
- Produced multimedia Web packages about news topics for this early online content syndicator.
- After 8 months, created 200 microsites that combined background research with audio, video and three-dimensional computer animations from KRT’s “News in Motion” division.
- Packages were used by hundreds of newspaper Web sites across the country, including The Washington Post and San Jose Mercury News.
Online Producer, Washingtonpost.com Aug. 1995 – Nov. 1997
- Member of the core team that put The Washington Post on the Web for the first time.
- Managed the Business, Consumer Technology and Community sections. Worked with developers to create the Post’s first web-based message boards.
- Trained the entire Washington Post newsroom to edit and publish in raw HTML and set up rudimentary content process and workflow, years before content management systems existed.
Writer and Multimedia Designer, The Denver Post Jul. 1994 – Aug. 1995
- Wrote feature stories about how average people were using the Internet in its infancy.
- Created the first Denverpost.com Web site prototype and content strategy.
- Bachelor of Science, University of Colorado, Journalism, 1994.
- Managing editor of campus newspaper, 1994.
- Additional studies in Aerospace Engineering and Music.
Startups, entrepreneurial and “intrepreneurial” practice, concept development, business strategy, product and project management, technical specifications, marketing and product evangelization, social media, writing, reporting, editing, publishing, development management, finance.
Awards and Honors
- 2011: Nominated as one of the 20 best of 400 Founder Institute companies in 2011.
- 2010: Graduate of the 5-month Founder Institute technology incubator program.
- 2010: E&P, WAN/IFRA and IAPA.
- 2010 Knight Batten Award for Printcasting.
- 2008 Knight News Challenge award & grant for Printcasting.com ($837,000).
- 2006 Knight Batten Award for the “Bakomatic” platform ($2,000).
- 2006 NAA “Edgie” Award for Bakotopia.com.
- 2005 Newspaper Association of America “20 under 40″ award.
Public Speaking & Blogging
- Regular blogger at PBS MediaShift Idea Lab (See pbs.org/idealab/dan_pacheco)
- 2011 Self Publishing Book Expo, New York City (BookBrewer).
- 2011 Association for Education in Journalism and Mass Communication, St. Louis (BookBrewer).
- 2010 American Society of Newspaper Editors, Washington DC (BookBrewer, Printcasting)
- 2010 Panelist at O’Reilly Tools of Change (Printcasting).
- 2010: Editor & Publisher Interactive Media Conference (Printcasting).
- 2009: World Association of Newspapers, Barcelona (Printcasting).
- 2009: Inter American Press Asssociation, Buenos Aires (Printcasting).
- Colorado Public Radio, 2011, “Boulder Man Sees Huge Shifts in Publishing” (BookBrewer). bit.ly/qR5ib9
- The New York Times, July 19, 2009, “A Quick Path to Editor and Publisher” (Printcasting). nyti.ms/rPo78n
- Business Week, March 8, 2009, “The Online Experiments That Could Help Newspapers” (Printcasting). buswk.co/gveg8
- The Wall Street Journal, page A1, March 22, 2006. “As Markets Shift, Newspapers Try to Lure New, Younger Readers” (Bakotopia). on.wsj.com/t6jcWw
Available upon request.