Saturday, January 01, 2005

About Dan Pacheco

Dan Pacheco is a pioneer in online media and community with a 13-year record of achievement in consumer-focused digital experiences. His background has proven invaluable in understanding the impact of social media on traditional media models.

As of June of 2008, Dan is managing The Bakersfield Californian's Printcasting product. Printcasting is a two-year, $837,000 project proposed by Dan and colleague Justinian Hatfield in the Knight News Challenge, and is one of only 16 winners chosen from 3,000 applications worldwide.

The Printcasting product will let anyone create a self-updating, printable PDF newspaper, magazine or newsletter using content from RSS feeds and local self-serve advertising.

The team will later market the tools in Bakersfield, then reprint and locally distribute the best publications. The theory is that this will be a more scalable way to grow local audience and revenue around niche interests in print, a medium that local advertisers prefer but can't always afford. In the last phase, they will sign up organizations in 5 other cities to do the same. For more information, see http://printcasting.com.

Dan has been involved in online community and community publishing since the days of dial-up BBS's in the mid 1980s. But he got his feet wet at Washingtonpost.com, where he was one of their first online producers. He helped launch The Post's first web message boards and launched its first business and technology sections.

He later joined America Online and spent 6+ years working on mostly web-based community products. Dan held key content & product leadership roles for AOL Groups, AOL Hometown (personal home pages) and AOL Pictures, among others.

From 2004-2008, Dan has served as Senior Manager of Digital Products at the independently-owned Bakersfield Californian newspaper, where he and longtime colleague Mary Lou Fulton applied the concepts of citizen publishing and social networking at a local level. The Northwest Voice, the first U.S. newspaper citizen journalism initiative in 2004, and Bakotopia.com, one of the first newspaper-run social networks, are the Californian's two most well-known initiatives.
In December 2005, the Newspaper Association of America selected Dan for one of their prestigious “20 Under 40” awards for Bakotopia. The "Bakomatic" platform that emerged from Bakotopia earned a Knight Batten Award in 2006, and Bakotopia won an NAA Digital Edge Award in the same year.

Since then, Dan's team has extended these concepts to the core newspaper site Bakersfield.com and a total of 11 locally-focused community brands, all of which are awash in social media activity. Many of these features can also be found on the sites of companies that have licensed the Bakomatic platform, including The Sacramento Bee (see Sacmomsclub.com and Sacpaws.com), The Arizona Republic, The Victoria Advocate and others. Learn more about them on Participata.com, the Californian's licensing venture that sells the Bakomatic platform.

Dan holds a degree from the University of Colorado School of Journalism and Mass Communication, and currently sits on its advisory board. He telecommutes from his house in Broomfield, Colorado (right outside Boulder).

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