Apple's iPhone and mobile content

Apple debuted its much-anticipated iPhone today -- which has everything available in the very latest iPods (music, video, iTunes connection), as well as some new pizazz.

While I like the features in their phone, it's the integrated Web browser that most sparks my imagination. Based on Apple's short demo of the browser, I'm already starting to think about how our sites will look on it as millions of people line up to get iPones starting in June. (There are also other impressive demos of the phone and video functionality that you can get to from the link above, particularly widescreen video -- finally!)

One of the soundbites from this year's Consumer Electronics Show was from Motorola's CEO Ed Zander. According to him, every second there are four babies born around the world, but in that same second 25 mobile phones are sold.

At that rate it's not hard to imagine how quickly mobile content will become the dominant method for accessing information over time, and how that will compete with both print and PC usage. I would not be surprised to see PC web usage become a predominantly at-work activity, with the rest of the day taken up with mobile and, of course, the insupplantable living room TV.

Or maybe we will all be glued to our own personal iPhone TVs? The mere idea is both enticing and sad. In a billion audiences of one, will there be enough of one single market to create the next Seinfeld or Battlestar Galactica?

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