Georgia AP seminar presentations

I spoke last week at a Georgia Associated Press seminar, on the invitation of Augusta Chronicle managing editor Elizabeth Adams (a belated thanks to Elizabeth for helping organize a great lineup, and for all of her hospitality!)

Some of the attendees expressed an interest in reading my presentations in more detail, so I've uploaded them to this site. You can read them via the following two links:

• Social Media: Letting the audience speak for itself.

• Street Cred: Using print and "terrestrial marketing" to drive audience and revenue.
  

The first is the same old stuff I've been talking about for three years, but updated with more recent info. It's all good, but nothing new if you read my blog regularly or have heard me or other Californian employees speak.

The second is all new. It addresses a lot of questions that people are increasingly asking us. Namely:

• How to grow local audience online, and how local "street level" marketing fits in.
  
• How we marketed Bakotopia.com at launch and how that's changed over time. (There's a more personal back-story to that -- if you want to know just ask me sometime!)
  
• The Bakotopia print edition.
• How print circulation is increasing with niche products even as it decreases with general interest products.
• The importance of branding and brand identity.
• How niche brands can span delivery mechanisms (print, online, CDs, mobile, etc.)
  

Speaking of print, our licensing arm Participata.com is now providing some sample print editions for two of the Bakomatic-powered brands here:
http://participata.com/printeditions.html

That includes some sample editions Bakotopia magazine. I encourage anyone with an interest in Bakotopia to check out the magazine, because it really shows how social networking drives print pickups and vice-versa. If MySpace had local magazines all over the country, they would look like this.

bakersfield, bakomatic, bakotopia, georgia associated press, participata