IFRA Flashlight Report on Printcasting

I mentioned in an earlier post that I was interviewed by IFRA magazine, but what I didn't know is that they also published a full spread about Printcasting in their monthly "Flashlight Report". You can download a copy of it here: http://ifra.com/flashlight. Scroll to the bottom to find download links for PDFs in English, German, Spanish and French.

In the report, IFRA puts Printcasting into the broader context of how print publishing is changing in the digital era. It includes an introspective piece by IFRA Research Director Manfred Werfel, and a quote from Kiruba Shankar, CEO of Business Blogging.

Interestingly, Shankar refers to a community in Chennai, India that is passionate about Ultimate Frisbee and may include good target Printcasting publishers. It just so happens that Printcasting is being jointly developed by Chennai-based Photon Infotech. It's a small world indeed!

printcasting, ifra